I love this article. My software company AgKonect is based on innovation and frequently we reach points where we don’t immediately know the answer. As a scientist, I’m comfortable with taking time to investigate and solve a problem. The other day I was misunderstood by a prospective client for saying “I don’t know”. For me it’s a starting point for a process where the real work begins, but perhaps the prospect didn’t see that and took it as an admission of failure. Is it just language, or different understanding?